TOOLKITS | FROM BASIC LOGO TO LASTING BRAND
Transform your business
with a complete and professional brand identity...
Pie's 'Branding Toolkits' provide you with everything you need to look consistent and credible, whether you’re posting on social, printing business cards, doing it yourself, or commissioning professionally designed marketing materials.
Pie loves the challenge of communicating your brand story visually and can provide you with a bespoke toolkit with all the assets you'll need to confidently and professionally present your business and its unique style.
Perhaps you’ve created a logo using AI or Canva and now need professional files and brand guidelines to take it to the next level.
You may have an older logo that no longer reflects who you are and needs a thoughtful refresh.
Or if you’re starting from scratch, Pie can design you a bespoke logo that captures your story and sets the foundation for a brand that feels authentic, consistent, and ready to grow.
With years of experience creating logos and brand systems, Pie will ensure your brand works everywhere online, offline, and anywhere in between.
Another great piece of work
from Emma.
Design By Pie is my go-to designer for anything from brand identity to presentation graphics.
Always great to work with.
Adam Riley | 2022
Whether you’re starting fresh or building on what you already have, Pie can help!
Pie's Branding Toolkit Options Overview
Whether you just need professional logo files or a complete set of templates and guidelines,
there’s a toolkit to suit your stage of business growth:
01
LOGO UPGRADE
TOOLKIT
From £150*
For those who have a logo design, but in a limited file format (like a .png or .jpg) and need a vector design and logo variations
You'll Receive:
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Logo redraw as vector
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Logo design variations
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Library of professional logo files
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Logo spec sheet
* Also Available:
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Brand colour palette
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Brand fonts & hierachy
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Icons set
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Social media profiles
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Social media profiles
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Website favicon
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Business card design
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Basic advert design (A5)
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Pre-designed templates for Canva
02
LOGO EVOLVE
TOOLKIT
From £250*
Perfect for those with an existing logo and brand that needs a design refresh or design evolution
You'll Receive:
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3 x Logo redesign concepts
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Logo design variations
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Library of professional logo files
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Logo spec sheet
* Also Available:
-
Brand colour palette update
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Brand font style update
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Icons set
-
Social media profiles & post templates
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Update of existing marketing materials
-
Pre-designed templates for Canva
03
BASIC LOGO DESIGN TOOLKIT
From £350*
For those who need a logo design created from scratch but are not looking for a complete brand identity just yet
You'll Receive:
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3 x Logo design concepts
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Logo design variations
-
Library of professional logo files
-
Logo spec sheet
-
Full ownership of your logo design
* Also Available:
-
Icons set
-
Extended/Brand colour palette
-
Extended/Brand font styles
-
Social media profiles
-
Website favicon
-
Website hompage design example
-
Business card design
-
Basic advert design (A5)
-
Pre-designed templates for Canva
04
BRAND IDENTITY TOOLKIT
From £600*
For those looking for a complete brand identity including logo design, a brand style guide with a range of pre-designed brand assets
You'll Receive:
-
3 x Logo & brand style concepts
-
Logo design variations
-
Brand colour palette
-
Brand font styles & hierarchy
-
Brand icons set
-
Brand patterns/decorative elements
-
Brand images
-
Brand guidelines
-
Social media profiles & post templates
-
Website favicon
-
Website hompage design example
-
Advert design (A5)
-
Business card design
* Also Available:
-
Pre-designed templates for Word and/or PowerPoint and /or Canva
-
Banner & poster designs
-
Leaflet & brochure design
-
Packaging/label design
Already have a logo?
Perhaps you feel that your existing logo or brand no longer accurately represents your growing business, and you are looking for a design upgrade.
Or perhaps you’ve created your own logo using AI or Canva, and only have a PNG or JPEG to use...
You already have a logo, but just as a JPEG or PNG file:
Modern DIY logo designers and AI tools are fantastic for getting started with your business identity. But they often won't provide you with the flexibility, consistency, or polish that comes from professional logo design.
Most DIY logo makers only give you a .png or .jpg file. That’s fine for posting online, but when it comes to real-world applications like printing business cards, signage, or merchandise, you’ll quickly hit a brick wall.
Without professional file formats and a clear brand system, your business ends up looking inconsistent, and that costs credibility and ultimately, time and money.
From an JPEG or PNG Logo to Professional Files
Before: A single PNG or JPEG file =
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Limited use
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No consistency in colour or resolution across print and digital formats
After: A professional logo file toolkit =
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A library of logo files in different variations suitable for print and screen applications. You can use them for anything from social media and business cards to banners and billboards.
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Logo spec sheet (including colours, fonts & spacing rules) so you can ensure a consistent presentation of your business.
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The freedom to grow your business with confidence!
That’s where Pie comes in, with years of design experience and a passion for creating meaningful brands and providing the right tools to get you started from the right place.
Have more than just a JPEG.
Why professional files make all the difference...
The process of upgrading your logo from a JPEG or PNG to a library of professional files is simple. See how professional logo files set you up for consistency, quality, and confidence:
You have just a JPEG
Logo is redrawn using vector graphics, creating a more professional design suitable for all uses
Logo variations created as professional vector graphics. (No pixels!)
Pie can help you by upgrading your JPEG logo into a library of professional, usable logo files
Ready to grow beyond 'just a JPEG'?
We have worked with Pie on a few logo designs and each time has been easy. She listens to feedback and always comes up with excellent designs.
She understands the business and brand and delivers in a timely manner.
Love Pie's designs and creativity."
Is your existing logo and brand in need of a refresh or design upgrade?
It's important to stay competitive in the marketplace and meet your customers' expectations, but without isolating your current customers, who are familiar with your established brand.
A logo and brand refresh can be as simple as modernising your logo, updating your font style, or adding new hues to your established brand colour palette, whilst maintaining the already established, core brand elements.
Breathe new life into your brand by refining your business messaging and aligning it with your customers' preferences with a fresh logo design from Pie
.Pie is able and open to:
-
Re-designing/refreshing an existing logo
-
Brightening and refreshing an existing brand style
-
Converting an existing logo into vector graphics/workable files
From this
To this
Pie can help you by upgrading your old, tired logo
and supply a new library of professional, usable files.
Ready to grow beyond your current logo?
Logo design
portfolio overview
Over the last 14 years, Pie's designed logos for all kinds of brilliant businesses...
Each one's unique, thoughtful, and built to last.Here are a few favourites:
Need a logo created from scratch?
Let's create a unique and memorable identity for your business...
A good logo design is essential for any new business. It sets you apart from your competitors and is the beginning of the creation of your overall business identity.
Pie has been designing professional logos for new business start-ups since 2011, with the understanding that a visual identity should be as meaningful and unique as the business itself.
When starting in business, budgets can often be tight. So, Pie offers a Basic Logo Toolkit with this in mind. When just starting, this can often be enough for those on a smaller budget.
The basic package allows you to start with a unique design and promote to raise awareness of your business with a simple identity. This then allows you to come back later for a more complete branding toolkit once you have the budget and a clearer idea of other assets you need to promote your business more effectively.
Pie's Basic Logo Design Toolkit includes:
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Competitor research
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Three initial bespoke logo design concepts tailored to your brief
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Logo variations including landscape, portrait, circular and sub mark
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Two rounds of amendments/revisions included
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A library of logo files (JPG, EPS, PDF, PNG & SVG) suitable for both print and digital uses
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Logo spec sheet outlining logo specifics
-
Full ownership of the logo
Ideal for business start-ups wanting to stand out,
be unique, and look consistent across print and digital.
Let's see what we can create!
Pie designed our logos & website along with all our marketing ads. Totally love her vision, work ethics and design skills.
Wouldn't go anywhere else.
Darren Bowden | 2024
Brand design
portfolio overview
Every project begins with exploration and imagination...
Here, you’ll see examples of the the initial ideas that shaped each brand’s unique visual identity created at Phase #01 (Concept Development) of Pie's design process, and the final chosen design.
Shine with a full brand identity toolkit
Let's build an authentic brand for your business that helps you stand out, and is uniquely 'you'...
Pie's Brand Identity Toolkit is a more comprehensive logo and branding package offered to clients who are looking for a broader view of how their business’s identity will play out across various media.
The design process is more intense for the Brand Identity Toolkit as more consideration is given to how your full range of company promotional materials could be presented. This will provide you with a more established guide and a fuller picture of your overall visual style from the get-go.
Once Pie understands what assets you are likely to need to promote your business (Eg; whether it's mostly online through a website and social media, or at trade shows and exhibitions), she can present you with stunning concept designs* as mocked-up visuals, so you will be able to realise your new brand’s potential fully.
The chosen designs can then be utilised to create a start to your marketing collateral to support sales and promote your brand, products, or services.
At the end of the project, you’ll not only receive your final logo design but also any design elements created in the design process (such as designed templates, bespoke patterns, icons, decorative detail, and any free images sourced)
And finally, you'll receive a detailed brand guidelines document that outlines the logo and brand design specifics, including your brand story, tone of voice, and values, plus your brand colours, fonts, spacing rules, and examples of your brand style.
You can then use these unique guidelines and set of assets to present your brand style consistently and confidently. Or you can share them with whoever you hire to help you creatively on your branded business journey.
Providing you with clear guidelines to help you understand how to keep your brand style looking consistent and professional.
Here's an overview of what is included:
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Brand positioning: Outlining your brand story, a tone of voice, brand personality, and positioning, along with in-depth competitor research.
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Logo variations: Several logo variations created, including landscape, portrait, circular, wordmark, and sub logo (a simplified, more compact version), all supplied in full colour and one colour formats.
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Library of professional logo files: Raster and vector* logo files supplied, suitable for web and print purposes (*eps & SVG that are scalable for any use, from websites to billboards)
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Brand icons set: Designed to fit your brand and supplied in all your brand colours.
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Brand guidelines: Colors, fonts, and layout hierarchy for consistent design
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Brand images: Photographs sourced, plus any patterns and decorative elements created
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Social media kit: Profile images and ready-to-use, reusable, editable Canva templates
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Website favicon
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Website homepage design: A demonstration of your brand style as a web page
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Document templates: Editable in Canva for your proposals, leaflets, and more
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Business card and advert designs: Print-ready, designed to impress!
*Concept designs will be created at the development stage to visually represent the brand style. ‘Dummy’ copy will be used, so the concepts will only be suitable to be used to demonstrate the proposed design and layout. Should you want to move forward with any of the concept designs produced, this will need to be quoted for unless already priced for in your original estimate.
Customer
Recognition
Helps you to build familiarity with your customers and builds their confidence in your business.
Customer
Loyalty
Create loyal 'followers' and keep your customers coming back for
more with instntly recognisable marketing and communication.
Encourages Consistency
A strong brand foundation
helps you to be more consistent and therefor memorable when you present your business online or in print.
Brand identity toolkit benefits:
Emma was so helpful from the beginning & all the way through the process,so knowledgeable
and reassuring!
I would highly recommend Pie, & will be in contact again soon for my next project!
Beth Atkinson | 2025
*Every business is different, and so is every branding toolkit Pie creates...
Some clients will know exactly what they want, and some will have no idea and request to see some unique and creative suggestions. Some clients need multiple logo designs, or logo designs representing different aspects of their business. With this in mind, Pie tailors all logo design projects specifically to meet the individual client's budget, tastes, and requirements.
Whether you need a complete brand identity or just the missing pieces to make your visuals consistent, Pie will provide exactly what you need, tailored to your goals, your style, and your story.
Receive anything from a complete set of professional files and bespoke templates or simply an outline of your brand rules, to make your JPEG logo work consistently everywhere from social media to large-scale print.
The cost will depend on your individual needs.
Get in touch today to start the conversation.
Emma is absolutely brilliant!
I was looking for help designing a logo for my reflexology business and gave her a few ideas I had in mind.
In no time at all, Emma was able to send me a range of design ideas and we were able to discuss any changes before settling on a final design.
She then provided me with a huge range of logos for print and for my website, along with a toolbox of information on how best to utilise the design, colours
and fonts used.
This made designing my website and leaflets so much easier!
Her attention to detail was incredible and I honestly can't thank her enough, I feel I have built a strong brand for my business which wouldn't have been possible without her expertise!
Tasmin Bidgway | 2025
