Shipping Containers with a Conceptual Mark
A bold and abstract logo design created for Cubus Containers, a new freight shipping container supplier based in North Devon.
The Design Brief
'Cubus Containers' is a freight container trading company based in North Devon, looking for their own, unique and bold identity.
The brief was to 'be bold' and demonstrate a competent, confident and efficient company with a striking logo design distinct from their parent company.
Whilst open to alternative ideas, the team at Cubus Containers envisaged a contemporary logo design with a minimal style, simple shapes and a calm color scheme that represented the company's association with shipping, predominantly shades of blue and grey alongside bright or contrasting accent colours.
The Original Concepts
The following concepts were developed and presented at PHASE #01 of Pie’s logo design process.
Each concept offers a unique interpretation of the brief, exploring the brand’s potential before refinement leads to the final identity.
CONCEPT
no.1
A simple design that plays with the idea of the shape of a container, using a blocky font and a steel blue colour palette with a contrasting orange.
CONCEPT
no.2
This concept uses a slightly more rounded aesthetic for both the font and the edges of the logo icon. The icon itself is inspired by 60's poster design, with a simple graphic representing stacked containers .
CONCEPT
no.3
A conceptual design that creates a monogram, inspired by the light, shadows and lines from the inside of a container. A simpler colour palette of blue and black, with the option of a gradient representative of steel or metal.
The Final Design...
During PHASE #02 of Pie’s logo design process (Client feedback & refining the design) the final design was realised alonside client collaboration and feedback.
The abstract monogram design created for concept 03 was chosen for the final logo design. To enhance the brand's style and make it more eye-catching, slight changes were made to the color palette. Adding vivid blues and a lively sun yellow into the palette gives the brand a greater versatility and the striking look they were aiming for.
