Celebrating the Brilliance of the Human Mind
A futuristic logo and brand design created for expert writers who focus on challenging existing ideas and models to prepare businesses to stay relevant in the AI era.
The
Brief
The Polymath Mind.ai started as an online subscription newsletter for valuable writing on Substack and focuses on challenging existing ideas and models to prepare businesses to stay relevant in the AI era.
Being a people orientated organisation the logo design should convey both artificial intelligence and the human mind, whilst demonstrating creativity and knowledge that covers many different areas.
The expert writing aims to prove professionalism and thought leadership and could grow into a book and consulting training offer for Senior Leaders who are either interested in, or responsible for developing capabilities within their organisation in response to the continued development of artificial intelligence.
The
Original
Concepts
The following concepts were developed and presented during PHASE #01 of Pie’s logo design process.
Each concept offers a unique interpretation of the brief, helping to define the brand’s potential, considering form, tone, and brand positioning, before refinement leads to the final identity.
I'm a paragraph. Click here to add your own text and edit me. It's easy.
CONCEPT
no.1
CONCEPT
no.2
I'm a paragraph. Click here to add your own text and edit me. It's easy.
I'm a paragraph. Click here to add your own text and edit me. It's easy.
CONCEPT
no.3
The
Final Design
With some minor modifications to the word-mark and strap-line, Concept No. 01 was selected as the final logo. It's bright, contrasting colour palette and painted decoration options perfectly capture the brilliance and creativity of the human mind.
