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Bringing Bold Design to the Cider County

A bold logo and Bauhaus inspired brand design created for Apple County Cycles, an independent bicycle and accessories shop based in Wellington, Somerset.


Apple County Cycles is a cycle shop that opened in the outskirts of Wellington, with hopes to be a hub for cyclists from Somerset.

As genuine and experienced bike enthusiasts, Apple County Cycles specialise in supplying great value BMX, mountain bikes, kids bikes and electric bikes and have hopes to build a cycling community around the store by offering open days, mountain bike lessons and guided tours on the Quantock hills.

The store is close to the famous Sheppy’s Cider and surrounded by cider apple orchards, hence the name. A specific request was made for the design to include a BMX with apples for wheels and the design should resemble a cider bottle label...

Logo and Brand Design Moodboard
Hand drawn lightbulb


Here are the initial logo design concepts presented at PHASE#1 of Pie's logo design process:


Final Design

The funky, textured logo presented as concept No. 03 became the final logo design. Changes to the colour palette were made so the logo matched the bright yellow, red and blue decorative flooring inside the cycle store.

The use of these bold primary colors inspired a contemporary, 'Bauhaus like' brand style which features simple shapes of apples alongside black and muted shades of blue, red and yellow to soften the colour palette.