Mid Century Modern Logo Design
This unique logo design is representative of Reimagined Interiors' design approach and uses simple lines from mid-century modern style alongside soft, natural, botanical shapes and strong accent colours creating an intriguing and approachable identity.
The Design Brief
'Reimagined Interiors' is an independent interior designer who creates beautiful, creative, ergonomic spaces that benefit peoples mental and physical well-being, using practical influences from classic mid century style, art-deco and Japandi.
Alex was looking a logo design that represented her own design style which is a blend of 'bringing the outdoors in' and 'mixing the old with new'. When re-creating spaces, Reimgained Interiors loves to use elements from 1920's industrial design, plus geometric patterns, smooth curves, clean lines, 1960/70's sculptural shapes and natural, organic shapes and textures. The colour palette should include warm and earthy colours alongside colours with a 70's and mid century vibes.
The Original Concepts
The following concepts were developed and presented at PHASE #01 of Pie’s logo design process.
Each concept offers a unique interpretation of the brief, exploring the brand’s potential before refinement leads to the final identity.
CONCEPT
no.1
The vintage floral patterns are iconic furniture forms are framed by a simple archway, using a rich colour palette of deep and citrus oranges, dark teal and avocado greens.
CONCEPT
no.2
An Art Deco inspired monogram, with decorative elements, used against a colour palette of mustard yellow, dark green and deep blue.
CONCEPT
no.3
A more playful, handcrafted design influenced the French visual artist Henri Matisse, with simple shapes, and a vibrant colour palette. The handwritten font brings a sense of movement, energy, fluidity and the personal touch.
The Final Design...
During PHASE #02 of Pie’s logo design process (Client feedback & refining the design) the final design was realised alonside client collaboration and feedback.
The final, elegant logo design was derived from Pie's originally presented concept 01. The logo word-mark is suitably created from a typeface known to be influenced by the geometric-style sans serif faces that were popular during the 1920s and 30s. The colour palette has also been adapted to include a softer grey-blue, a dark and light sage green, soft pinks and brighter oranges as beautiful, contrasting accent colours.
