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Bright Beachy Logo and Brand Design

A simple, striking logo design and brand style created for an independent hair stylist for promotion on social media.

The
Brief

Harriet Hyde Hair is an independant hair styist based in Barnstaple, North Devon offering professional, relaxed, natural, beachy, healthy hair, with lived in highlights and soft beachy waves.


Harriet shared some great examples of logo word-marks and styles she loves, especially favoring typography-based logos and requested an additional, simplified version of the logo to use on her client's finished hair photos before sharing them online. as far as colours go, Harriet loves (and has her studio painted with) the colours pink and sage green and wanted to see how her new logo and brand style could shine on social media.

Logo and Brand Design Moodboard
Hand drawn lightbulb
no.1
CONCEPT

The
Original
Concepts

Here are the initial logo design concepts presented at PHASE#1 of Pie's logo design process:

CONCEPT
no.2
CONCEPT
no.3

The
Final Design

The final logo design was based on concept 01, with a reduced colour palette of hot pink, antique pink and a dark sage green. The new colours beautifully contrast with each other providing that eye catching effect for social media and the simple botanical designs add funky decoration and a hint of nature.