Design by Pie
HOW PIE'S LOGO DESIGN PROCESS WORKS
Introducing Pie's
'Rule of three'...
A simple,
logo design process
tried & tested,
Pie's logo design process is simple and effective, consisting of three key phases with the understanding that as a client, you want a professional design solution that meets your needs not a bunch of half baked ideas.
That's why Pie also provides three distinct and unique logo design options that not only fulfill your creative brief, but also explore different design directions, to ensure that you're not overwhelmed with too many choices and instead feel confident and excited about your new logo and brand style.
Let's take a closer look at what each phase entails...
A quick overview:
Phase #01
INITIAL CONCEPT DESIGN
INITIAL RESEARCH & BRAND EVALUATION
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Collating data on competitors
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Research for design direction & inspiration
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Mood board creation
LOGO CONCEPT DEVELOPMENT
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Conceptualising & sketching
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Drafting digital designs in vector software
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Establishing fonts colour palettes, creating patterns, sourcing images
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Creating logo variations to work in all instances
PRESENTATION CREATION
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Create appropriate mock ups & visuals of the logo in use
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Produce a comprehensive presentation to showcase all design concepts, outlining key elements for client review.
Phase #03
DELIVERING THE DESIGN
EMPOWERING YOU TO CONFIDENTLY USE YOUR NEW LOGO & BRAND STYLE
Once Phase #02 is completed and your logo design has been approved:
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Create and supply a comprehensive library of web and print ready files of your final logo, ensuring that you have all the variations you need.
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Create a concise logo guidelines document that outlines specific color references for both print and web, font styles used, spacing and presentation rules and a detailed list of all logo files and assets supplied.
Before we start...
Submit your
creative brief
Pie's creative brief asks the right questions to ensure that everyone is on the same page before quoting for and starting a logo design project. It's an editable document asks you for information about the key benefits of your business, who your ideal clients would be, how you want to be perceived by them, what styles you like, who are your main competitors are and more. Please complete in as much detail as possible and email back to Pie. Or give Pie a call to chat through the creative brief.
Phase #01
INITIAL CONCEPT DESIGN
After receiving your creative brief, Pie's goal is to provide you with three well-thought-out and practical logo design options during PHASE#01.
Often, one of these initial concepts becomes the perfect fit with minimal adjustments needed. A lot of effort goes into this phase, conducting thorough research on your competitors, seeking inspiration for design styles, drafting logos, and creating mood boards. Pie then creates a comprehensive presentation that showcases all three design concepts, highlighting the key elements of each concept and showing the logo in use with suitable mock-ups and visuals for client review. Here's a bit more about what's involved:
Evaluating the brand
Gathering information about your business and researching your competitors is an essential part of the logo design and branding process.
Understanding your competitors design and branding style(s) is crucial to help Pie create appropriate designs to set yourself apart from them.
Research & inspiration
This part is where the creativity comes in. It includes conceptualising, sketching and coming up with ideas for the logo.
When it comes to brand styles and logo concept directions, Pie finds joy in creating mood boards that are bursting with inspiration for each logo concept direction.
Logo concept development
This is the part where the magic of design happens - selecting the ideal font styles and color palettes, and crafting digital renditions of the logo designs using vector software.
This also involves producing all the potential versions of your logo, such as portrait, landscape, and monochrome.
Phase #02
FEEDBACK & DESIGN REFINEMENT
After considering the initial concepts, Pie is eager to hear your thoughts and suggestions and is open to making any tweaks or changes to the designs that you may want to see. It could be as simple as changing the color or experimenting with a different font.
Pie offers one round of revisions to the initial logo design concepts at no extra cost, as long as the changes requested are within the scope of the initial brief and can be completed within one hour. For any further changes, adjustments, or revisions to the initial designs, there will be a charge at Pie's standard hourly rate. Any additional costs will be discussed and agreed upon with the client before proceeding with the work.
Phase #03
DELIVERING THE DESIGN
Once the final logo design is realised, Pie will generate and provide a comprehensive library of web and print ready logo files in all variations for your future use.
Additionally, Pie will create and supply a concise brand guidelines document that will outline all the logo 'Do's and Dont's' with specific color references for both print and web, font styles, logo spacing and presentation rules. This document will then serve as a helpful reference for maintaining consistency across all your brand materials.
