A Sock Seller's Vibrant and Whimsical Re-brand
A playful, illustrated logo design with a classic brand colour palette created for an established sock retailer looking for a brand identity overhaul.
The Design Brief
Sock Solutions was founded in 2005 and recently acquired by new owners in 2021 with the goal of revitalising the brand and introducing a fresh identity.
The Devon based family-owned company offer a wide selection of premium socks for men, women and children which prompted the need for a logo that strikes a balance between classic and fun. The core colour scheme should reflect the business's key principles of tradition, sophistication, quality and longevity, whilst the secondary colours could create a more friendly, welcoming and inclusive atmosphere and provide plenty of flexibility when designing their unique brand materials.
The Original Concepts
The following concepts were developed and presented at PHASE #01 of Pie’s logo design process.
Each concept offers a unique interpretation of the brief, exploring the brand’s potential before refinement leads to the final identity.
CONCEPT
no.1
CONCEPT
no.2
CONCEPT
no.3
The Final Design...
During PHASE #02 of Pie’s logo design process (Client feedback & refining the design) the final design was realised alonside client collaboration and feedback.
The final logo chosen was Concept No. 02, which had a small tweak to the 'openness' of the sock-shaped 'S'. The word-mark sizing and coloring were simplified, and the terracotta shade in the secondary color palette was changed to a warmer, 'fuchsia' pink. The vibrant and playful color scheme perfectly captured the intended blend of tradition and innovation.
