INDEPENDENT CREATIVE DIRECTOR & DESIGNER | NORTH DEVON
Great ideas deserve clear, considered design.
Thoughtful design direction for brands ready to grow beyond "just a logo".
For 15 years, Pie has helped independent businesses communicate clearly and develop a distinctive, connected visual identity through thoughtful, considered design.
Over the years, Pie's approach has been particularly well suited (but not limited) to creatives, holistic health practitioners, wellness brands, and businesses working directly with nature to nurture, educate, and produce foods, products, and services that support sustainability and wellbeing.
Every project begins with:
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Strategic and creative interpretations of the brief
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Exploring unique ways to communicate your individuality and focus
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Creating bespoke designs and well-considered brand systems
Explore Pie's work, discover more about the design process...
"Let's find a practical design solution that authentically represents you and your business and build a brand that people recognise, remember, and trust."
Why work with Pie?
Pie is an experienced, professional, and down-to-earth, creative individual based in North Devon, bringing consistency, clarity, and ease to your visual communication.
With over 15 years of professional experience, Pie helps businesses build unique, thoughtful, and strategic brand identities with real needs in mind.
Pie works with businesses, brands, and individuals that value experienced, independent creative direction and thoughtful design.
"Pie provided me with a huge range of logos for print and for my website,
along with a toolbox of information on how best to utilise the design,
colours and fonts used.
Her attention to detail was incredible and I honestly can't thank her enough, I feel I have built a strong brand for my business which wouldn't have been possible without her expertise!"
"An all round great experience working with Design By Pie, impressed by thoroughness and creativity."
"Pie's solutions are very visual,
captivating, fresh, clean
and even better
than I had expected!"
Zoisa Holder | 2020
A little slice of Pie...
Pie is a skilled, independent creative professional dedicated to helping clients build and maintain a powerful visual identity across print and digital media.
Emma (also known as Pie) has been the creative force behind 'Design by Pie’ since 2011, and she enjoys collaborating with other independent businesses, brands and individuals to help them reach their design objectives (whether they are BIG or small).
Clients say...
"Pie provided three distinct brand concepts, each with its own colours and style, making the decision both exciting and effortless.
The final design beautifully combines simplicity with complexity; it’s clean and modern yet full of meaning and detail."
"The research to support the development of the different brand concepts was in-depth and impressive. They were all really well-thought-out, visually striking and would work for the business.
Once we had landed on the chosen design, we soon had a whole toolbox of different collaterals we could use straight away."
"We have worked with Pie on a few logo designs, and each time has been easy. She listens to feedback and always creates excellent designs.
She understands the business and brand and delivers in a timely manner.
Love Pie's designs and creativity."
From print to pixel...
Pie creates versatile designs for both print and screen, from logo design, banners, posters, leaflets, and packaging to websites, social media graphics, digital brochures, newsletters, and E-books.
With professional roots in print design and experience across digital media, Pie loves to develop thoughtful visual design for brands across print, web, and beyond.
Her main focus is on distinctive logos and brand identity systems, but her work spans UI design, social graphics, illustration, brochures, packaging, and, really, any other brand storytelling.
So, what can Pie design?
Illustration
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Bespoke illustration
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Surface pattern design
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Characters/Avatar design
Small studio. Simple process. Big ideas.
Pie is your alternative to design agencies. From first idea to final design, she keeps it friendly, reliable, and refreshingly down-to-earth.
Pie works closely with growing businesses to create brand identities that feel authentic, professional, and practical to use. Whether you're evolving an existing brand or building one from scratch, the goal is always the same: a clear visual identity that supports your business as it grows.