INDEPENDENT CREATIVE DIRECTOR & DESIGNER | NORTH DEVON
Great ideas deserve clear, considered design.
Thoughtful design direction for brands ready to grow beyond "just a logo".
Pie helps SMEs move towards a more captivating and connected visual identity and guides them to use it with confidence.
Why hire Pie?
Pie is an experienced, independent creative director and designer based in North Devon (not an agency), bringing creativity, clarity, and consistency to businesses' visual communication.
With over 15 years of professional experience, Pie helps businesses stand out with thoughtful, unique identities that have real meaning and the client's real needs in mind.
You don’t need a huge budget to make your business look and feel right. You need someone who’ll listen, understand what you’re trying to achieve, and help you get there, with an effective design toolkit that is easy to use as your business grows.
"Pie provided me with a huge range of logos for print and for my website,
along with a toolbox of information on how best to utilise the design,
colours and fonts used.
Her attention to detail was incredible and I honestly can't thank her enough, I feel I have built a strong brand for my business which wouldn't have been possible without her expertise!"
"Pie designed our logos and website,
along with all our marketing ads.
Totally love her vision, work ethic
and design skills.
Wouldn't go anywhere else."
A little slice of Pie...
Pie is a qualified, creative individual who thrives by helping clients to develop and maintain a strong visual identity across print and digital media.
Emma (also known as Pie) has been the creative force behind 'Design by Pie’ since 2011, and she enjoys collaborating with other independent businesses, brands and individuals to help them reach their design objectives (whether they are BIG or small).
Clients say...
"Pie provided three distinct brand concepts, each with its own colours and style, making the decision both exciting and effortless.
The final design beautifully combines simplicity with complexity; it’s clean and modern yet full of meaning and detail."
"The research to support the development of the different brand concepts was in-depth and impressive. They were all really well-thought-out, visually striking and would work for the business.
Once we had landed on the chosen design, we soon had a whole toolbox of different collaterals we could use straight away."
"We have worked with Pie on a few logo designs, and each time has been easy. She listens to feedback and always creates excellent designs.
She understands the business and brand and delivers in a timely manner.
Love Pie's designs and creativity."
Small studio. Simple process. Big ideas.
Pie is your alternative to design agencies. From first idea to final design, she keeps it friendly, reliable, and refreshingly down-to-earth.
Pie works closely with growing businesses to create brand identities that feel authentic, professional, and practical to use. Whether you're evolving an existing brand or building one from scratch, the goal is always the same: a clear visual identity that supports your business as it grows.
Here's an overview of Pie's design process:
Pie's design process overview:
Pie's process has proven effective for creating strategic brand identity design, delivering practical brand systems you can actually use, with a friendly and collaborative approach...
DISCOVERY
A completed creative brief or casual chat (to serve as a creative brief) happens first to get to know you, understand your business, its audience, your design preferences, and business goals. A tailored estimate will be provided outlining all stages and final assets required.
A Call, Meeting or Submit your Creative Brief
From print to pixel...
Pie creates versatile designs for both print and screen, from logo design and branding to brochures and packaging.
With professional roots in print design and experience across digital media, Pie develops thoughtful visual design for brands across print, web, and beyond.
Her focus is on distinctive logos and brand identity systems, with work spanning UI design and social graphics to illustration, brochures, packaging, and branded content.
So, what can Pie design?
Illustration
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Bespoke illustration
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Surface pattern design
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Characters/Avatar design