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Finding the balance between professional and personal...
Project type
Logo Design
Date
August 2025
Location
South West
Asset Finance SW Ltd's final logo strikes a perfect balance between professionalism and personality.
The bold serif font in two carefully chosen shades of gold conveys authority, strength, and reliability, while the flowing handwritten script of Finance adds a personal, approachable touch.
This refined contrast ensures the brand feels both trustworthy and human.
As part of Pie's Basic Logo Design package, the client also received a basic Logo Specification Sheet, a handy tool that outlines colours, fonts, spacing rules, and the full set of supplied files. This ensures consistency across all future applications, whether for print, digital, or signage.
