LOGO AND BRAND DESIGN BY PIE | NORTH DEVON
Transform your business with a complete, professional identity.
Get everything you need in a tailored brand toolkit to stay looking consistent and credible, whether you’re 'doing it yourself' or commissioning professionally designed marketing materials...
With over 15 years of experience crafting logos and brand identity systems, Pie can ensure your brand is built on thoughtful, concept-led design and strategically created, easy-to-use toolkits that give you everything you'll need to present your business online, offline (and anywhere in between).
Be authentic, consistent, and ready to grow, with tailored design toolkits by Pie.
"Another great piece of work
from Emma (aka Pie).
Design By Pie is my go-to designer for anything from brand identity to presentation graphics.
Always great to work with."
Adam Riley | 2022
Every brand has a starting point...
Are you looking for a memorable logo or brand design for your new business?
Pie has been designing professional logos for new and existing businesses since 2011, with the understanding that a visual identity should be as meaningful and unique as the business itself.
Pie's logo and brand design options overview:
Pie's Logo Design Toolkit allows you to start with a simple identity to promote and raise awareness of your business. If you have the budget and a clear idea of the assets you need to promote your business effectively, Pie recommends her more comprehensive Brand Identity Toolkit.
01
LOGO DESIGN TOOLKIT
For those who need a logo design
created from scratch, but don't have the budget for a full brand identity just yet
From £500*
You'll Receive:
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3 x Unique logo design concepts
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Logo design variations
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Library of professional logo files
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Logo spec sheet
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Full ownership of your logo design
Also Available**
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Website favicon
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Icons set
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Extended colour palette
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Extended font styles & hierarchy
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Social media profiles
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Social media post design concept
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Website homepage design concept
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Business card design concept
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Basic advert design (A5) concept
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Banner design concept
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Brochure design concept
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Packaging/label design concept
02
BRAND IDENTITY TOOLKIT
For those looking for a more complete brand identity, including a range of pre-designed brand assets and a brand style guide
From £700*
You'll Receive:
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3 x Unique logo & brand style concepts
-
Logo design variations incl. favicon
-
Brand colour palette
-
Brand font styles & hierarchy
-
Brand patterns/decorative elements
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Library of professional logo files
-
Brand guidelines
-
Full ownership of your logo design
Also Available**
-
Brand icons set
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Brand images
-
Business card design concept
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Website design concept
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Advert design concept
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Banner and or poster design concept
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Leaflet & brochure design concept
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Packaging/label design concept
-
Social media profile concept
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Social media post concepts
-
Other pre-designed template concept
* All estimates are tailored to your specific project requirements
**Concept designs will be created at the development stage to represent the brand style visually. ‘Dummy’ copy will be used, so the concepts will only be suitable to be used to demonstrate the proposed design and layout. Should you want to move forward with any of the concept designs produced, this will need to be quoted for unless already priced for in your original estimate.
Exploring different creative possibilities.
Pie's design process begins with three unique concepts, each carefully considered, strategically distinct, and tailored to your specific needs.
Every project begins with developing multiple creative directions before refining a final identity. Pie's process is designed to create a more distinctive and confident outcome.
A simple concept-led process
For creating brand identities with greater clarity, distinction, and long-term flexibility...
PHASE #01
Research & Concept Development
Three distinct logo and brand identity concepts are developed in response to your creative brief.
Each direction is carefully researched and visually different, helping you explore multiple ways your brand could be positioned.
What’s included:
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Brand and competitor research
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Moodboards and visual inspiration
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Concept sketching and development
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Typography and colour exploration
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Presentation mock-ups and visuals
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Comprehensive PDF concept presentation
Outcome:
A clear presentation of creative directions, complete with rationale, mock-ups, and supporting visuals.
PHASE #02
Client Feedback & Refining the Design
Once the initial concepts have been reviewed, selected directions can be refined and adjusted based on your feedback.
Two rounds of revisions are included within the scope of the original brief.
Typical refinements may include:
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Colour adjustments
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Typography exploration
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Layout refinements
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Minor visual tweaks
Additional changes:
Further revisions outside the original brief are charged at Pie’s standard hourly rate and agreed in advance.
PHASE #03
Delivering the Design
& Guidelines
Once the final identity has been approved, a comprehensive library of web and print-ready files is supplied for future use.
Deliverables include:
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Full logo file library
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Print and web-ready formats
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Logo variations
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Brand/logo guidelines PDF
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Colour references and font details
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Logo spacing and usage guidance
Outcome:
A cohesive and flexible brand identity system, ready for consistent use across print and digital platforms.