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LOGO UPGRADE & BRAND DESIGN SUPPORT | BY PIE 

Your business.
With better branding.

Perhaps you've created your own logo using AI or Canva and only have a PNG or JPEG to work with. Or maybe your existing logo no longer represents your growing business, and you're looking for a brand design refresh...

Pie can help by refreshing your old, tired brand or by turning your limited raster files into a library of professional, usable assets for future use.

 

Pie can adapt to whatever best fits your needs:

  • Re-designing/refreshing an existing logo

  • Brightening and refreshing an existing brand style
    Or simply;

  • ​Converting an existing logo into vector graphics/workable files​

Logo & brand design support options:

Whether you just need a library of professional, and usable logo files or a refreshed brand and guidelines,

there’s an option to suit your stage of business growth:

Logo Refinememt Options

01

LOGO UPGRADE TOOLKIT

From £350*

For those who have a logo design, but in a limited file format (like a .png or .jpg) and need a vector design and logo variations

Generally includes:

  • Logo redraw (not re-design) as vector artwork

  • Logo design variations

  • ​Library of professional logo files

  • Logo spec sheet

* Also Available:

  • Extended brand colour palette

  • Extended brand fonts & hierarchy

  • Icons set

  • Social media profiles

  • Social media post templates

  • Website favicon

  • Business card design

  • Basic advert design (A5)

​​

02

BRAND REFRESH
TOOLKIT

From £450*

Perfect for those with an existing logo and brand that needs a design refresh

Generally includes:

  • 3 x Logo refresh/redesign concepts

  • Logo design variations

  • Brand colour palette update

  • Brand font style update

  • Library of professional logo files

  • Brand spec sheet

* Also Available:

  • Website favicon

  • Icons set

  • Social media profiles

  • Social media post templates

  • Update of existing marketing materials

*PLEASE NOTE: The cost quoted will depend on the results of the creative brief you submit, and the extra elements you may require.

Turn your AI or DIY logo into a working asset.

You already have a logo, perhaps created using AI or a DIY logo maker. Great! Let's make it work harder for your business.

Your existing logo might be perfect for some applications, but do you have the flexibility to reproduce it in one colour, adapt it for different layouts, or prepare artwork for signwriting, screen printing and other specialist applications?

​

With professional design support, we can develop your existing logo into a more versatile toolkit, giving you the files and variations you need to use your brand with greater confidence.

​

With over 15 years of design experience, Pie can help you build on what you already have, creating practical brand assets that work for your business.

  • Limited flexibility for different applications

  • Few options for adapting the logo to different layouts, colours and production methods

Before: A single logo file

From JPEG or PNG logo to professional files:

  • A library of logo files and variations for print and digital use

  • Greater flexibility for applications such as signage, screen printing and promotional materials

  • A logo spec sheet covering variations supplied, colours and fonts for your future use

After: A professional logo toolkit

Logo upgrade from JPEG to EPS:

The Problem

​A recent client who still loved their existing logo, only had a JPEG file to use, which limited their choices for using the logo, especially for printing large items like banners, or printing the logo in one colour.

The Solution

​Pie redrew her logo as vector artwork, and the client was supplied a whole library of usable files suitable for online and print purposes. Plus, Pie supplied an information/spec sheet providing valuable details about the logo colours, fonts, and spacing rules for her future use.

Do you need an upgrade from a basic JPEG to a more flexible and professional library of logo files?

Your business has evolved but your brand hasn't.

Is your existing logo and brand in need of a design refresh?

A refresh doesn't mean starting again. Often, small changes to your logo, typography or colour palette are enough to bring new energy and consistency to an established brand.

​

The aim is to remain recognisable to the customers who already know and trust you, while creating a stronger first impression for those discovering your business for the first time.

4U Pilates brand refresh

4U Pilates had an already established and recognisable brand with a strong visual identity. When the business was expanding its offering from expert Pilates instruction to holistic health education and courses, the brand needed a more structured and fresher approach to its styling.

​

The website was also given an overhaul, so Pie provided a new brand style direction that encompassed everything from social media marketing, website design, printed marketing, and handbooks.

"Pie's solutions are very visual,
captivating, fresh, clean
and even better
than I had expected!"

Zoisa Holder | 2020

Mother Earth updated logo
and brand refresh:

The original 'Mother Earth' logo was feeling tired, and the only versions they had on file were pixelated and not suitable for use.

 

With the launch of their new website and new products, the team wanted a brand and logo design refresh.

 

The concept was already in place, so Pie modernised the logo and brand elements and established a fresh colour palette and modern fonts.

Are you looking for a refresh to your existing brand and assets?

Frequently asked questions

Are you looking for a logo upgrade or design refresh for your existing identity?

Let's create a meaningful identity design upgrade that your business deserves and needs to grow.

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