Creating a Sense of Flow with Nature's Ratio
Linea Workspace's logo design is inspired by the Golden Ratio so perfectly represents the harmony found in aligning people, organisations and spaces. The Linea Workspace brand style is modest bringing a sense of calm, grace, confidence with a muted colour palette and conceptual images of natural materials, textures and patterns found in nature.
The Design Brief
Linea Workspace is a professional workspace planner and designer for commercial & educational interiors, based in Barnstaple, North Devon.
Nicola specialises in the design of workplace and educational environments and works with furniture dealers, small independent design and build companies, property consultants, interior designers and architects to transform work-spaces into truly inspirational, practical, effective and efficient places that reflect the client’s brand aspirations.
Nicola wanted the new logo and branding to represent both the conceptual and logical side of the service and reflect that her primary focus is the well-being of the people using the spaces she designs.
The Original Concepts
The following concepts were developed and presented at PHASE #01 of Pie’s logo design process.
Each concept offers a unique interpretation of the brief, exploring the brand’s potential before refinement leads to the final identity.
CONCEPT
no.1
CONCEPT
no.2
CONCEPT
no.3
The Final Design...
During PHASE #02 of Pie’s logo design process (Client feedback & refining the design) the final design was realised alonside client collaboration and feedback.
The final logo design, developed from initial Concept 02 uses the a re-work of the Golden Ratio. The original design was simplified and uses a casual handwritten font for the personal touch.
The brand design includes images of natural materials and patterns found in nature and the muted colour palette perfectly compliments the pigeon blue, the brand's primary colour.
