Purposeful brand identities and graphic design support for growing businesses...
Helping SMEs move beyond “just a logo” to a confident, cohesive visual identity.
FREELANCE GRAPHIC DESIGNER | NORTH DEVON
Pie is an experienced freelance graphic designer based in North Devon, who helps small and independent businesses bring creativity, clarity, and consistency to their visual communication.
With the understanding that the landscape for graphic design is changing rapidly, Pie has developed her design services with the client's real needs in mind.
You don’t need a huge budget to make your business look and feel right. You need someone who’ll listen, understand what you’re trying to achieve, and help you get there, simply, affordably, and without any up-sells or jargon you don't need.
With over 15 years of experience, Pie creates thoughtful, unique brand identities with real meaning, where every element works together, and designs that help businesses stand out and are easy to use as your business grows.
Purposeful Design
MOVE FROM PREDICTABLE TO
Move beyond “just a logo” to a confident brand identity toolkit that works well for you across all print and digital media.
"Pie provided me with a huge range of logos for print and for my website, along with a toolbox of information on how best to utilise the design, colours and fonts used.
Her attention to detail was incredible and I honestly can't thank her enough, I feel I have built a strong brand for my business which wouldn't have been possible without her expertise!"
Pie's designs
& kind words!
"Pie provided three distinct brand concepts, each with its own colours and style, making the decision both exciting and effortless.
The final design beautifully combines simplicity with complexity; it’s clean and modern yet full of meaning and detail."
"The research to support the development of the different brand concepts was in-depth and impressive. They were all really well-thought-out, visually striking and would work for the business.
Once we had landed on the chosen design, we soon had a whole toolbox of different collaterals we could use straight away."
"We have worked with Pie on a few logo designs and each time has been easy. She listens to feedback and always comes up with excellent designs.
She understands the business and brand and delivers in a timely manner.
Love Pie's designs and creativity."
original ideas
Your business deserves"made to measure" design
Think of a graphic designer as a skilled tailor, making sure your business brand is always dressed in its finest attire!
Pie provides purposeful brand identity designs, with practical brand kits you can actually use using a friendly, collaborative process...
Pie works closely with growing businesses to create brand identities that feel authentic, professional, and practical to use.
Whether you're evolving an existing brand or building one from scratch, the goal is always the same: a clear visual identity that supports your business as it grows.
Pie ensures every detail is considered, from your logo to your layout, so your business always looks sharp, consistent, and completely you.
Helping to keep your brand looking smart, relevant, fresh and consistent across print and digital media
Scroll
If your brand's 'wardrobe' needs creating from scratch or your existing brand needs a boost of re-styling and fresh energy to revitalise its appeal, Pie can help!
Get in touch if you know the design you would like to see, or if you are looking for fresh, practical, tailored ideas to get you started.
Capture attention with a smart and fully dressed brand...
Get a little slice of Pie...
Who is Pie?
Pie is a qualified and experienced, creative individual (not a design agency) who helps clients to develop and maintain a strong visual identity across print and digital media.
Emma (also known as Pie), has been the creative force behind 'Design by Pie’ since 2011 and enjoys collaborating with other independent business owners and individuals to help them reach their design objectives (whether they are BIG or small).
Pie is your experienced, freelance alternative to agencies. From first idea to final design, Pie keeps it friendly, reliable, and refreshingly down-to-earth.
Scroll for more
Pie designed our logos & website along with all our marketing ads.
Totally love her vision, work ethics and design skills.
Wouldn't go anywhere else.
Ready to elevate your brand?
Scroll
Small studio. Simple process. Big ideas.
Pie is your experienced, freelance alternative to agencies. From first idea to final design, Pie keeps it friendly, reliable, and refreshingly down-to-earth.
Brand identity projects typically start from £650+, depending on the scope and assets required. Here's a brief overview of the branding design process
How Pie's branding process works:
Discovery Call or Meeting
A free and casual chat to serve as a creative brief to get to know you, understand your business, your audience, your design preferences, and your business goals. A tailored estimate will be provided based on the information gathered, outlining all stages and final assets required.
PHASE #01 - Brand Concept Design & Development
Initial research on competitors, inspiration dive, and moodboard creation. Exploring up to three visual routes aligned with your positioning, including: developing logo designs, colours, typography, and unique brand systems.
PHASE #02 - Refining the Design
Client feedback and adjusting designs as appropriate until client's 'sign-off.
PHASE #03 - Delivering the design
Delivering the assets and brand guidelines you’ll use moving forward.
If you’re ready for a cohesive, purposeful brand that grows with your business, Pie would love to hear about your project!