ILLUSTRATION BY PIE GALLERY | OVERVIEW
Bespoke illustrations that bring ideas, stories and brands to life.
Illustration can be created as a standalone piece or developed as part of a wider branding, print or digital project.
Illustration can take many forms, and the style should always work for the project, audience and idea.
From playful character illustration to expressive hand-drawn artwork, portraiture and graphic illustration, here are a few examples of the different approaches Pie can bring to an illustration project.
Expressive and Hand-Drawn
From loose mixed-media artwork and expressive portraiture to hand-drawn character illustration and cross-hatched pen work, Pie can develop and apply a distinctive visual style to suit your project.

"We have worked with Pie on a number of digital marketing projects now, ranging from logo & web branding design through to Social and email marketing and what always really impresses me is her ability to provide incredible designs that are completely unique, have a real stand out “wow” factor, and
are 100% on brief."
Kelly Logan | SME Marketeers | 2024
E-commerce website design and social media graphics for natural plant-based, self-care products
After producing a logo re-design, Pie created graphic elements for the 'Mother Earth' e-commerce website and social media platforms to highlight the product benefits and establish the new brand colours.
The website design elements and specifics were supplied as a guide to their website developer who hen built and further developed the site.
Auto accessory e-commerce website design and build
The launch of Rimblades' new 'Original' alloy wheel rim protector product meant an e-commerce website design overhaul! In 2022 Pie designed and built this website working alongside back-end developers from Move Media. The project involved creating striking and persuasive banner graphics to highlight the key benefits and features of the product.
Social media, screen presentation, product visuals and e-book design for a creator of herbal formulas
Expert Herbalist launched with an e-commerce website in 2020 with the view to making natural medicine available to all.
The website launch involved Pie who created product visuals, social media graphics, an on-screen presentation and interactive e-book.
Website design, social media graphics, e-book and digital newsletter design

4U Pilates, an established brand with a wonderfully a bright and expansive colour palette looked to develop a coherent look online and across social media. Design by Pie created a style guide for that could be followed by the digital marketing managers and website developers. The new brand style has been rolled out to the website and the portfolio now includes e-books and online newsletters.
"Pie's solutions are very visual,
captivating, fresh, clean
and even better
than I had expected!"
Zoisa Holder | 2020
Pie's all about the visual appeal...
Designing graphics for digital platforms requires design skills and an understanding of digital design principles like knowledge of file formats and compression methods that can all affect the clarity and speed of your graphics loading. But designing and building a productive website requires a lot more...
Pie's designs are all about the visual appeal and when it comes to websites Pie works very much as a front end developer to create the eye catching graphic elements that you see on the screen. Pie collaborates with skilled back-end developers (who handle the behind-the-scenes aspects of a website) and digital marketing experts (who understand detail about the right copy and content required for great performance when being indexed by Google) which creates a 'virtual' team who can provide you with a functional website that is good for the eyes.
Pie can design (and build) you a unique and engaging website and once built, you can manage the website yourself. If you already work with a website developer, and are looking for fresh design ideas, Pie can create guidelines that you can share with your appointed team so you can implement the designs and use them as a guide moving forward.
If you are thinking of having a website design by Pie, please download this handy editable document that asks the questions that will get you thinking and help to start the conversation, or get in touch:




Shopify website design and social media graphics
Apple County Cycles, a Somerset-based cycle shop with a thriving online presence via Shopify. Design by Pie elevates its visual identity with brand-focused, high-impact graphics for social media and every individual brand featured on the site, ensuring each one remains dynamic, distinctive, and visually consistent across all platforms.
Pie designed our logo & website along with all our marketing ads.
Totally love her vision, work ethics and design skills.
Wouldn't go anywhere else.
































