The SME Marketeers launched in early 2020 focussing entirely on small and micro businesses, helping them to get set up and trading online. The SME Marketeers ethos is “does what it says on the tin” and their definition of SME cleverly stands for 'Small, Micro and Entrepreneurial' rather than the traditional industry definition which is Small & Medium Enterprises.
The SME Marketeers' whole ethos is to provide marketing advice and guidance but also to help SMEs put themselves back in control. They are friendly, approachable, enthusiastic and fun and wanted this communicated in their logo design.
As there are three marketeers within their business (specialising in different areas of digital marketing) it was requested that their new logo design would hark back to elements of the 'Three Musketeers', whilst remaining contemporary and professional.
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