In 2017 Andrea approached me to design a logo for her mindful, mum and baby yoga and massage classes, with a strong idea of what she was looking for. I'm always very interested and happy to work with my client's own ideas, bringing them to life and making them work on a practical basis.
Andrea's idea for her logo was sent to me as a rough sketch which included a bright coloured tree and simple shapes that represent a 'family', all cupped with a caring hand. I went on to create a vector interpretation of her idea using a selection of calming greens and blues, contrasted with a vibrant, orange tinted pink.
Now that the logo and colour scheme for 'Minding Each Moment' was set, Andrea wanted to start promoting her classes with a new leaflet and a pull up banner.
To effectively personalise the brand we created some bespoke illustrations of a mother, (who's look was based on an image of Andrea), performing various yoga moves and massaging with a cute baby.
The illustrations were intended to add a softer, more approachable feel to the brand and ultimately help to communicate the the types of class activities available.
Once the bespoke illustrations were created, we made good use of them in Andrea's marketing; a tri-fold leaflet, advert and pull up banner. Minding Each Moment's logo, delicate colour palette and illustrations brilliantly provide the foundation for a trustworthy and recognisable brand.
Pie previously created my beautiful logo and more recently developed a more professional branded look for my marketing outreach - and I am super pleased with the results!
I love Emma’s unique illustration style and knew straight away that she could create something wonderful for me - she took the time to understand the 'character and emotion' I was trying to capture and pulled it off brilliantly!
Thank you so much Emma. I look forward to working with you again."
Andrea Osborne | Minding Each Moment | 2019
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