Logo refresh and poster design : North Devon Symphony Orchestra

Upcoming festival encourages logo re-think...

In early 2019 I was approached by North Devon Sinfonia (NDS) who were planning a new festival for both children and established classical music lovers. The growth and popularity of this small symphony orchestra encouraged the creation new events and new, broader appeal. Their current logo was a little tired and (though suitable for a website) there was no flexibility to print the NDS logo at a large scale, which became restricting.

To promote the NDS festival,new for 2019, offering workshops for the young folk and live performances for the classical music enthusiasts - North Devon Sinfonia knew that well placed 'pull up' banners, posters and flyers would help spread the word and encourage visitors, both old and new.

The first step...re-approach the design of the logo:

Our challenge was to create a new logo with much more printing flexibility and a wider general appeal, whilst keeping the key elements of the original logo...

The most important elements of the new logo were inspired by the original - the suggestion of an iconic stag, musical notes and the use of the 'Devon Flag' green. The logo was then rolled out among the various platforms that NDS needed to promote their new event for 2019:

• Leaflets
• Posters
• Pull up banners
• Cover for programme
• Social media graphics
• Promotional/activity stickers

Following the festival's logo, leaflet and pull up banner designs, North Devon Sinfonia required new promotional posters for their upcoming events:

"Design by Pie has been wonderfully speedy in producing ideas,

and then acting on our suggestions.
When needed, Emma turned some work round in a very few hours

to enable us to reach a copy date.
Love her work and will continue to use Design by Pie."

Rod.M - 2018

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