Website re-design : Rimsavers


Grapic of car with Rimsavers logo over the wheel, graphic design, website design, Design By Pie, North Devon

Business type:

  • Manufacturer of alloy wheel rim protectors
  • UK based
  • Limited company
  • Global e-commerce

Project requirements:

  • Logo design
  • Packaging design
  • Advert and leaflet design
  • Website graphics


Revitalising the brand's online presence...

I've had the pleasure of working with Darren Bowden, the owner and founder of "Rimblades Ltd", and the "Rimsavers" brand, for over five years now. Together we've created product logos, print and web advertising and packaging for his innovate collection of 'Alloy Wheel Rim Protectors', all sold globally.

 

Rimsavers is the high end product Darren has to offer, which has been on the market since 2017. For 2020 a website re-design was called for as the previous e-commerce website was brilliantly simple and functional but had little visual appeal to help reflect the excellence of this high end product.

Black Rimsavers Wordmark, Designed by Design By Pie, Logo Designer North Devon
Rimsavers wordmark - designed by Design By Pie, 2016
Rimsavres website image of car driving in sunset, Design By Pie, Graphic Designer
Rimsavers wordmrk in use on new website image, 2020
Original Rimsavers Logo Icon, Designed in 2016 by Design By Pie
Original Rimsavers Logo Icon, Designed in 2016 by Design By Pie
The Rimsavers logo icon used in the new website graphics, Design By Pie, Graphic Designer, North Devon
The Rimsavers logo icon used in the new website graphics

Working alongside MoveMedia Ltd, the new Rimsavers e-commerce website was designed in Shopify, an online e-commerce website builder, with the main focus on creating striking visuals and a more simplified store.

 

A mix of elegant stock images of cars and graphically edited customer photos were used to enhance the overall visual feel of the website. The homepage boasts an image where the original 'R' icon from the logo is graphically laid over a cars wheel, cleverly resembling the product in use (above), and another image was created using the UK flag to represent the product being designed and manufactured in the UK (see below).

Rimsavers website graphic with UK flag overlay created by Design By Pie
Rimsavers alloy wheel rim protector customer image edited by Design By Pie, North Devon

Rimsavers website re-design for 2020 in a desktop screen, Design BY Pie, Graphic Designer, North Devon

The final website design:


Below you can see the full layout of the Rimsavers new homepage, the shop page and the 'about' page. Click on the image to see the full website.

Rimsavers website design layout in detail, home and about and shop pages, Design By Pie, Graphic Designer North Devon
Rimsavers website design layout in detail

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