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Enlightening English Education

The Goldenwords brand was created to have a broad appeal, reflecting both professionalism and creativity, to engage with Local Councils, Educational Authorities, Head Teachers, Parents, Tutors and KS3/KS4 and GCSE students alike.


'Golden Words' is an independant business working within the education industry in the UK supplying tutors of English to KS3/KS4/GCSE takers with a need for external support.

The tutoring focuses on the importance of understsanding the English language and has good literature is at it's core. The tutoring takes place 1:1 in the student's homes, in small groups or online.

The logo and brand needs to present both a professional and relatable company, with an equal appeal to adults (inclusing: Department Heads, Councils, Tutors, Parents) and teenage English students studying for their GCSEs.

Pie aims to provide three stunning and different logo and brand style options that fit the creative brief provided.

Here's a quick view of the logo and brand  design concepts presented at PHASE#1 of the design process.


Final Design

The final logo design gives a sense of freedom or flight and represents the progress and enlightenment of the students being tutored.

The accompanying brand design boasts professionalism and gravitas with its use of a classic gold and navy palette which works alongside a gentler teal and an imaginative, almost dream-like watercolour texture and nostalgic imagery.

What a business wants from a designer is for the latter to 'get it'.

Design by Pie got my thinking, picked up the baton and will win the race to get Goldenwords noticed.

David Lyons | 2022

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