Enlightening English Education
The Goldenwords brand was created to have a broad appeal, reflecting both professionalism and creativity, to engage with Local Councils, Educational Authorities, Head Teachers, Parents, Tutors and KS3/KS4 and GCSE students alike.
'Golden Words' is an independant business working within the education industry in the UK supplying tutors of English to KS3/KS4/GCSE takers with a need for external support.
The tutoring focuses on the importance of understsanding the English language and has good literature is at it's core. The tutoring takes place 1:1 in the student's homes, in small groups or online.
The logo and brand needs to present both a professional and relatable company, with an equal appeal to adults (inclusing: Department Heads, Councils, Tutors, Parents) and teenage English students studying for their GCSEs.
The final logo design gives a sense of freedom or flight and represents the progress and enlightenment of the students being tutored.
The accompanying brand design boasts professionalism and gravitas with its use of a classic gold and navy palette which works alongside a gentler teal and an imaginative, almost dream-like watercolour texture and nostalgic imagery.
What a business wants from a designer is for the latter to 'get it'.
Design by Pie got my thinking, picked up the baton and will win the race to get Goldenwords noticed.
David Lyons | 2022