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Flourishing with Floral Design

The New Leaf is a South Molton retailer offering a range of beautiful indoor plants, premium soil mixes and plant care, with a focus on well-being and mindfulness.


A hand drawn, Tradescantia inspired logo for new house plant retailer in South Molton, North Devon.

The New Leaf prides itself on supplying beautiful indoor plants to suit any space and budget alonside a range of premium soil mixes and soil amendments to provide the perfect home for your plant.

This pretty and traditional illustrated logo includes a subtle 'well-being' or 'open-handed' icon above the wordmark, to suggest the business' focus on a plant’s benefits to a persons mental and physical health.

The beautiful hues found on the Tradescantia leaves opened the posibility to use vibrant purples, pinks and blues, which are included in The New Leaf's brand colour palette.

Pie aims to provide three stunning and different logo and brand style options that fit the creative brief provided.

Here's a quick view of the logo and brand  design concepts presented at PHASE#1 of the design process.


Final Design

So very pleased and excited to introduce my beautiful new logo! this stunning Tradescantia inspired design was created by the very talented Emma(pie!) from Design by Pie, all the way over in sunny Torrington!

Helen Kilcoin | 2022

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