Design by Pie
Flourishing with Floral Design
The New Leaf is a South Molton retailer offering a range of beautiful indoor plants, premium soil mixes and plant care, with a focus on well-being and mindfulness.
The
Brief
A hand drawn, Tradescantia inspired logo for new house plant retailer in South Molton, North Devon.
The New Leaf prides itself on supplying beautiful indoor plants to suit any space and budget alonside a range of premium soil mixes and soil amendments to provide the perfect home for your plant.
This pretty and traditional illustrated logo includes a subtle 'well-being' or 'open-handed' icon above the wordmark, to suggest the business' focus on a plant’s benefits to a persons mental and physical health.
The beautiful hues found on the Tradescantia leaves opened the posibility to use vibrant purples, pinks and blues, which are included in The New Leaf's brand colour palette.
Pie endeavours to both meet and challenge your logo design expectations by creating three, bespoke, meaningful and professionally designed logos with compelling brand styles - that will positively impact you, your business and your target audience....
Here are the initial logo design concepts presented at PHASE#1 of Pie's logo design process:
The
Original
Concepts
CONCEPT
no.1
CONCEPT
no.2
CONCEPT
no.3
The
Final Design
So very pleased and excited to introduce my beautiful new logo! this stunning Tradescantia inspired design was created by the very talented Emma(pie!) from Design by Pie, all the way over in sunny Torrington!
Helen Kilcoin | 2022
