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Creating a Sense of Flow with Nature's Ratio

Linea Workspace's logo design is inspired by the Golden Ratio so perfectly represents the harmony found in aligning people, organisations and spaces. The Linea Workspace brand style is modest bringing a sense of calm, grace, confidence with a muted colour palette and conceptual images of natural materials, textures and patterns found in nature.

The
Brief

Linea Workspace is a professional workspace planner and designer for commercial & educational interiors, based in Barnstaple, North Devon.


Nicola specialises in the design of workplace and educational environments and works with furniture dealers, small independent design and build companies, property consultants, interior designers and architects to transform work-spaces into truly inspirational, practical, effective and efficient places that reflect the client’s brand aspirations.


Nicola wanted the new logo and branding to represent both the conceptual and logical side of the service and reflect that her primary focus is the well-being of the people using the spaces she designs.



Logo and Brand Design Moodboard
Hand drawn lightbulb
no.1
CONCEPT

The
Original
Concepts

Here are the initial logo design concepts presented at PHASE#1 of Pie's logo design process:

CONCEPT
no.2
CONCEPT
no.3

The
Final Design

The final logo design, developed from initial Concept 02 uses the a re-work of the Golden Ratio. The original design was simplified and uses a casual handwritten font for the personal touch.

The brand design includes images of natural materials and patterns found in nature and the muted colour palette perfectly compliments the pigeon blue, the brand's primary colour.