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Bright & Beachy Logo & Brand Design

A simple, striking logo design and brand style created for an independent hair stylist for promotion on social media.

The
Brief

Harriet Hyde Hair is an independant hair styist based in Barnstaple, North Devon offering professional, relaxed, natural, beachy, healthy hair, with lived in highlights and soft beachy waves.


Harriet was looking for a typeography based logo and supplied great examples of existing logo wordmarks and styles that she liked. The overall feel was to be professional yet relaxed and...pink! Pink and green are Harriet's favourite colours and she wanted to see how her new logo and brand could be consistently promoted visually on Social Media.


A simplified, monogram style version of the logo was also requested - one that works alongside the main logo and could be used for overlaying her identity onto images of her client's finished hair and then post herself to social media streams.

Hand drawn lightbulb
no.1
CONCEPT

The
Original
Concepts

Here are the initial logo design concepts presented at PHASE#1 of Pie's logo design process:

CONCEPT
no.2
CONCEPT
no.3

The
Final Design

The final logo design was based on concept one, with a reduced colour palette of hot pink, antique pink and a dark sage green. The new colours beautifully contrast with each other providing that eye catching effect for social media and the simple botanical designs add funky decoration and a hint of nature.