Rosie's Larder logo design

In October 2014 Caroline Taysom approached me to design a logo for the shopfront of a deli that was opening in the Wellington High Street in Somerset.


The original deli has been at the same site for over 20 years and the locals loved it - but a new logo and colour scheme for the premises were required to really put Caroline's stamp on it.

Caroline is also the owner of an online gift store and she wanted to add lovely fresh sandwiches to the deli's produce alongside other items such as cheese boards, hampers, personalised mugs, aprons and other lovely gifts.


The logo needed to convey the freshness and versatility of the new 'Rosie's Larder'.  It is a place where you can find Inspiring and delicious foods (not just pretty packages), fresh ideas for the kitchen cupboard and the dining table, friendly, knowledgeable staff and good quality foods backed with ideas.


Here you can see the various logo concepts I presented alongside some mood boards as colour scheme inspiration. And you can see the final logo and colour scheme at work below.

Caroline's testimonial

"I found Design By Pie via a Google search and was drawn to the quality of the examples of Emma's work on her web pages. I was looking for a local designer who could help me with the logo and image for a new business I was shortly to open where speed of response as well as quality of work at a competitive price was crucial.


After a telephone conversation with Emma, I felt she had grasped exactly what I was looking for and shortly after giving her the go ahead to present a few ideas, an email arrived with her initial suggestions. These were excellent, Emma had presented some new ideas that encouraged me to think more creatively than the initial brief too.


A further conversation resulted in both a logo and sign that were spot on with a colour scheme that perfectly captured the message I wished to relay to our customers. Working with Emma was an absolute pleasure. Her timely responses, creativity, suggestions, ideas and delivery of the final product were superb and I would not hesitate to recommend her."


Caroline Taysom | Rosie's Larder | 2014

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Design By Pie

Freelance Graphic Designer


Call: 01769 56 11 11