Professional logo design: by Design by Pie

What do you need from a logo designer?

Your logo should be strong.

And unique to you. A strong logo is easily identifiable at a glance, is balanced, memorable and will use appropriate, meaningful typography, icons and colours to communicate the right message to your specific audience in seconds.


Experience = results.

Designing a perfectly functional logo requires years of experience and an understanding of print and website design processes.



Future flexibility.

Once you've signed off the design, Pie provides you with a folder of all the final logo files, suitable for use on both screen or print projects. This would include print .pdf, .ai, .jpg, .eps and web ready .jpg, .png and .svg.

Logos supplied as vectors.

This means your logo will be able to be used in all possible scales without any loss of resolution or clarity. You'll be able to use your logo for an onlie profile picture, business cards, letterhead or billboard!



And finally...

You'll be supplied with a brief logo guidelines document that outlines the specific colours, spacing rules and fonts used to create your logo (and how maintain its integrity moving forward). So, you'll soon have the basic tools to start building and growing your brand and its related style, consistently, on any other platform.


With the logo guidelines document you'll also have the flexibility to work with other skilled design professionals that you may hire on your brand's journey.





The logo design process explained:

A lot of thought and research goes into getting your logo design just right. So, gathering essential information about your business, your competitors and your potential clients is an important part of the process. Your own design preferences are also very important to know at this stage.


There is a handy little online form here that will prompt you for the basic information needed to start the process.


The aim is to present a minimum of three different initial logo design concepts - each fulfilling the brief discussed, yet going in quite different directions. See examples below of the three initial logo design concepts created from the same brief, from a recent logo design project:


The 3 key phases: to Pie's logo design process

Phase 1: Concept design


Conceptualising ideas and defining the brand

Mood biard s created for logo design colour inspiration by Design By Pie, North Devon

Initial research and defining the brand:

  • Related industry, imagery and design research for inspiration
  • Competitor research - collating data on competitor design styles
  • Create mood boards for design direction and inspiration

Logo concept development:

  • Logo concept sketching and conceptualising
  • Drafting digital designs in vector software
  • Establishing font styles and logo colour palette
  • Creating variations of the designs (Eg: Full colour / One colour / Landscape / Portrait)

Presentation creation:

  • Create appropriate mock ups/visuals of the logo in use as appropriate (Eg: on business cards, apparel)
  • Produce a presentation bringing together all logo designs concepts, colour palettes etc) showcasing all three design concepts and outlining the key elements of each concept for client review.

Phase 2: Client feedback


Concept review and refining the design

Image showing logo adjustments to colours and fonts by Design By Pie, North Devon

Once the initial concepts have been reviewed, it's at this stage that any required tweaks or edits to the chosen logo design can be made to get it exactly right.


One round of amendments to one or more of the initial logo designs is included in the cost quoted provided that the requests do not fall outside the initial brief provided or exceed 30mins work.(Examples might include: changing font style, altering colours, adding a strap-line, merging two concepts, adding small design detail).


Phase 3: Design delivery


Supplying working files and style guidelines

Image showing spacing rules for a logo design by Design by Pie, North Devon

Once the final design is realised you will be provided with a library of print and web ready files of your logo along with basic logo guidelines document outlining specific colours, fonts and presentation rules for your future reference and use.


Image taken from logo guidelines document showing list of files supplied, by Design By Pie, North Devon

If you are interested in a logo design by Design by Pie:

Please read through my terms of hire.

If you would like to have a chat about your design requirements or have any questions, give me a quick call:

01805 938234


Or you can submit your brief online to receive your no obligation quote.

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