Professional logo design : by Design By Pie
Strong logos should be:
easily identifiable at a glance, balanced, simple, memorable and consist of appropriate typography, icons and colours to communicate the right message to your specific audience.
Flexibility to use the logo:
for all required print and web projects is also essential. So when you are happy with the final design, you'll be supplied with a library of files suitable for use on screen or for print.
Designing an effective logo:
requires an understanding of print processes and website design - you'll need the flexibility to use your logo in any marketing situation.
All logos are supplied as vectors:
This means your logo will be ready for use as small as a business card or big enough for van signage. Your logo can change colour easily and could be scaled up as large as a billboard if required, with no loss of sharpness.
As part of the logo design package:
you'll be supplied with a brief logo guidelines document that outlines the specific colours, spacing rules and fonts used to create your logo and how maintain its integrity moving forward.
You'll have the basic perimeters to start building and growing your 'brand' and its related style consistently on other platforms and you can have confidence to work with other skilled design professionals that might help you on your journey...
Design By Pie : the logo design process explained
A lot of thought and research goes into getting your logo design just right. So, gathering essential information about your business, your competitors and your potential clients is an important part of the process. Your own design preferences are also very important to know at this stage.
There is a handy little online form here that will prompt you for the basic information needed to start the process.
The aim is to present a minimum of three different initial logo design concepts - each fulfilling the brief discussed, yet going in quite different directions. See examples below of the three initial logo design concepts created from the same brief, from a recent logo design project:
An explanation of the three key stages/phases to Pie's logo design process:
Concept design:
A big dig for information and inspiration/concept development
INITIAL RESEARCH AND EVALUATING THE BRAND
- Related industry, imagery and design research for inspiration
- Competitor research - collating data on competitor design styles
- Create mood boards for design direction and inspiration
LOGO CONCEPT DEVELOPMENT
- Logo concept sketching and conceptualising
- Drafting digital designs in vector software
- Establishing font styles and logo colour palette
- Creating variations of the designs (Eg: Full colour / One colour / Landscape / Portrait)
PRESENTATION CREATION
- Create appropriate mock ups/visuals of the logo in use as appropriate (Eg: on business cards, apparel)
- Produce a presentation bringing together all logo designs concepts, colour palettes etc) showcasing all three design concepts and outlining the key elements of each concept for client review.
Client feedback:
Concept review and refining the design
REFINING THE DESIGN
Once the initial concepts have been reviewed, it's at this stage that any required tweaks or edits to the chosen logo design can be made to get it exactly right.
One round of amendments to one or more of the initial logo designs is included in the cost quoted provided that the requests do not fall outside the initial brief provided or exceed 30mins
work.(Examples might include: changing font style, altering colours, adding a strap-line, merging two concepts, adding small design detail).
Delivering the design:
Supplying working files and style guidelines
SUPPLY OF WORKING FILES
Once the final design is realised you will be provided with a library of print and web ready files of your logo along with basic logo guidelines document outlining specific colours, fonts and presentation rules for your future reference and use.
If you are interested in a logo design by Design by Pie:
Please read through my terms of hire. If you would like to have a chat
about your design requirements, give me a quick call:
Or submit your brief online to receive your no obligation quote.
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