Handwritten "logo design to be proud of" header, Design By Pie, North Devon

 Professional logo design : by Design By Pie

Strong logos should be...

easily identifiable at a glance, balanced, simple, memorable and consist of appropriate typography, icons and colours to communicate the right message to your specific audience.


Flexibility to use the logo...

for all required print and web/screen projects is also essential. So, when you are happy with the final design, you'll be supplied with a library of files suitable for use on screen or for print.


Designing an effective logo...

requires an understanding of print processes and website design - you'll need the flexibility to use your logo in any marketing situation.

All logos are supplied as vectors...

This means your logo will be ready for use as small as a business card or big enough for van signage. Your logo can change colour easily and could be scaled up as large as a billboard if required, with no loss of sharpness.


As part of the logo design package...

you'll be supplied with a brief logo guidelines document that outlines the specific colours, spacing rules and fonts used to create your logo and how maintain its integrity moving forward.


You'll have the basic tools to start building and growing your brand and its related style consistently on any other platform. You can also have confidence to work with other skilled design professionals that will help you on your journey... 

Here's some of Pie's logo designs, handwritten graphic, Design By Pie, Freelance logo designer

Design By Pie : the logo design process explained


A lot of thought and research goes into getting your logo design just right. So, gathering essential information about your business, your competitors and your potential clients is an important part of the process. Your own design preferences are also very important to know at this stage.


There is a handy little online form here that will prompt you for the basic information needed to start the process.


The aim is to present a minimum of three different initial logo design concepts - each fulfilling the brief discussed, yet going in quite different directions. See examples below of the three initial logo design concepts created from the same brief, from a recent logo design project:


An explanation of the three key stages/phases to Pie's logo design process:

Concept design:

A big dig for information and inspiration/concept development

Mood biard s created for logo design colour inspiration by Design By Pie, North Devon


  • Related industry, imagery and design research for inspiration
  • Competitor research - collating data on competitor design styles
  • Create mood boards for design direction and inspiration


  • Logo concept sketching and conceptualising
  • Drafting digital designs in vector software
  • Establishing font styles and logo colour palette
  • Creating variations of the designs (Eg: Full colour / One colour / Landscape / Portrait)


  • Create appropriate mock ups/visuals of the logo in use as appropriate (Eg: on business cards, apparel)
  • Produce a presentation bringing together all logo designs concepts, colour palettes etc) showcasing all three design concepts and outlining the key elements of each concept for client review.

Client feedback:

Concept review and refining the design

Image showing logo adjustments to colours and fonts by Design By Pie, North Devon



Once the initial concepts have been reviewed, it's at this stage that any required tweaks or edits to the chosen logo design can be made to get it exactly right.


One round of amendments to one or more of the initial logo designs is included in the cost quoted provided that the requests do not fall outside the initial brief provided or exceed 30mins work.(Examples might include: changing font style, altering colours, adding a strap-line, merging two concepts, adding small design detail).


Delivering the design:

Supplying working files and style guidelines

Image showing spacing rules for a logo design by Design by Pie, North Devon



Once the final design is realised you will be provided with a library of print and web ready files of your logo along with basic logo guidelines document outlining specific colours, fonts and presentation rules for your future reference and use.


Image taken from logo guidelines document showing list of files supplied, by Design By Pie, North Devon

Handwrittenn title "Yoirr nest step", logo design, Design By Pie, Graphic Design North Devon

If you are interested in a logo design by Design by Pie:


Please read through my terms of hire. If you would like to have a chat

about your design requirements, give me a quick call:

01805 938234

 Or submit your brief online to receive your no obligation quote.

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