Your logo should be strong.
And unique to you. A strong logo is easily identifiable at a glance, is balanced, memorable and will use appropriate, meaningful typography, icons and colours to communicate the right message to your specific audience in seconds.
Experience = results.
Designing a perfectly functional logo requires years of experience and an understanding of print and website design processes.
Once you've signed off the design, Pie provides you with a folder of all the final logo files, suitable for use on both screen or print projects. This would include print .pdf, .ai, .jpg, .eps and web ready .jpg, .png and .svg.
Logos supplied as vectors.
This means your logo will be able to be used in all possible scales without any loss of resolution or clarity. You'll be able to use your logo for an onlie profile picture, business cards, letterhead or billboard!
You'll be supplied with a brief logo guidelines document that outlines the specific colours, spacing rules and fonts used to create your logo (and how maintain its integrity moving forward). So, you'll soon have the basic tools to start building and growing your brand and its related style, consistently, on any other platform.
With the logo guidelines document you'll also have the flexibility to work with other skilled design professionals that you may hire on your brand's journey.
A lot of thought and research goes into getting your logo design just right. So, gathering essential information about your business, your competitors and your potential clients is an important part of the process. Your own design preferences are also very important to know at this stage.
There is a handy little online form here that will prompt you for the basic information needed to start the process.
The aim is to present a minimum of three different initial logo design concepts - each fulfilling the brief discussed, yet going in quite different directions. See examples below of the three initial logo design concepts created from the same brief, from a recent logo design project:
The 3 key phases: to Pie's logo design process
Initial research and defining the brand:
Logo concept development:
Once the initial concepts have been reviewed, it's at this stage that any required tweaks or edits to the chosen logo design can be made to get it exactly right.
One round of amendments to one or more of the initial logo designs is included in the cost quoted provided that the requests do not fall outside the initial brief provided or exceed 30mins work.(Examples might include: changing font style, altering colours, adding a strap-line, merging two concepts, adding small design detail).
Once the final design is realised you will be provided with a library of print and web ready files of your logo along with basic logo guidelines document outlining specific colours, fonts and presentation rules for your future reference and use.
If you are interested in a logo design by Design by Pie:
Please read through my terms of hire.
If you would like to have a chat about your design requirements or have any questions, give me a quick call:
Or you can submit your brief online to receive your no obligation quote.
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