Apparel branding: Hawkcombe C.O.

Website graphics created for Hawcombe Country Outfitters with blonde model in woods and stag logo detail, Design By Pie, Graphic Designer, North Devon

Business type:

  • E-commerce, alternative country outfitters
  • Manufactured in Great Britain
  • Quality
  • Traditional
  • Pure materials

Project requirements:

  • Logo design
  • Branding
  • Label design
  • Social media graphics
  • Web graphics

One of my favourite projects over recent years has to be this! In 2016 Raj Sing approached me to design a logo and brand style for his new country clothing company: "Hawcombe Country Outfitters'. The company was based in Somerset, on the edge of Exmoor, a place synonymous with the outdoors. The brand style was inspired by a long forgotten era in the the early 20th century at Exmoor’s Dunster Castle, that played host to polo matches between British high society and visiting Indian Maharajas.

Mood board created for Hawcombe Country Outfitters, by Design By Pie, Freelance logo designer, North Devon
Mood board created as inspiration for the final logo design

A unique fusion of two identities...


All of Hawcombe C.O.'s garments were made solely in Great Britain with exemplary fabrics and trims, like genuine horn buttons and pure wool tweed. The logo, like the clothing needed to and exude 'quality', along with intrigue, opulence and reinvention.


The brand story inspired lavish country greens; soft and feminine, heather like purples merged with colourful turbans and decadent jewels. The final logo was playful in design, using a balance of the expected (traditional fonts and image of a stag) with a more eclectic and stylised icon - a traditional stag presented in the style of Mehndi,(henna body art originating in Ancinet India).

Hawcombe Counrty Outfitters wordmark - using traditional fonts, by Design By Pie, Logo designer, North Devon
The traditional wordmark
Hawcombe Counrty Outfitters logo icon, a hand drawn stag in the style of mehndi designs , by Design By Pie, Logo designer, North Devon
Hawcombe Counrty Outfitters logo icon, a hand drawn stag inspired by mehndi designs

The all important apparel label design...


Once the logo was created, we created the clothing labels, both woven and printed. In the design primarily using the word-mark with close up details, a 'slight reveal' of the unique stag design. The final printed labels perfectly reflected the traditional quality and longevity of the brand with high quality, letterpress printed labels.

Hawcombe Country Outfitters letterpressed label design, label designer, Design By Pie, North Devon
The letterpressed label design
Close up of a Hawcome Counrty Outfitters beige  tweed gillet, by Design By Pie, Graphic Designer, North Devon

Promoting the brand on social media


Once the visual brand style was determined, it was time to promote on social media, mainly Instagram. Each post created had an element of the Hawckombe Country Outfitters brand style, either or both the word-mark and hints of the stag alongside natural elements of heather or feathers...

"Kind Words" Handwrittten text, graphic title, Desdign By Pie, Graphic Designer, North Devon

"We have worked with Emma for the past two years on bringing our brand to life

and consider her to be part of our core team.
As we have been working together from the start of the project Emma

understands what we stand for and ensures that all of our designs

are in sync with the ethos of Hawkcombe Country Outfitters.
We would wholeheartedly recommend using Emma

and believe that the work she has produced for us rivals anything

from the big creative agencies in London and other cities."
Raj Singh | Hawkcombe Country Outfitters | 2018

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