Branding : Goats on the Coast


Goats on the Coast Branding Design Project intro, Design By Pie, Freelance graphic designer, Norrth Devon

Business type:

  • Artisan dairy farmers
  • Family run business
  • Fresh farm food products
  • Online store
  • Based in Devon

Project requirements:

  • Logo design and branding
  • Label design
  • Packaging design
  • Brochure and leaflets
  • Website graphics

An exciting new venture...

 

In 2017 I was invited by Simon from Devon based copywriting, web design and digital marketing company "Think, Write, Design" to attend a design briefing for the logo design and branding for "Goats on the Coast", a small family run business based on the North Devon coast. They make artisan dairy products on their farm overlooking Lundy Island and the Atlantic Ocean with a herd of happy-go-lucky goats.

 

The owners, Jane and Stewart had lots of exciting ideas for their logo and the future direction of the brand - specifically; they wanted, joyful, bold shapes and bright colours!

 

We took plenty of inspiration from the meeting, with the aim to present three strong, unique branding ideas, to properly represent the business, it's location and aspirations. Our presentation included; logo concepts, mock-ups of the potential bottle label design, outer box design and website design.

Concept one:


  • Vibrant

  • Fun and uses humour

  • Clean & bright

  • Contemporary

Logo design concept mock up, Graphic Designer, Design By Oie, North Devon

Concept two:


  • Handmade
  • Vintage
  • Textured
  • Traditional
Logo design concept mock up ttwo, Graphic Designer, Design By Oie, North Devon

Concept three:


  • Lively
  • Bright
  • Uncomplicated
  • Contemporary
Logo design concept mock up three, Graphic Designer, Design By Oie, North Devon

Brand direction decided. We had a clear winner!

Though all the logo design concepts had their strengths, the final decision was to move forward with the bright and cheeky side of concept one. Additions were made to the text part of the original logo, so that it would stand stronger when alone and without it's bright and colourful goat friends!

 

We then began work on the designs for the bottle label, outer box design and introductory brochure...

Fibal logo design for Goats on the Coast, Design By Pie, Graphic Designer, North Devon
Final sqaure logo design for Goats on the Coast, Design By Pie, Graphic Designer, North Devon
Final full colour sqaure logo design for Goats on the Coast, Design By Pie, Graphic Designer, North Devon

Final bottle label designn for Goats on the Coast, Design By Pie, Graphic Designer, North Devon
Coats on the coast branded T-shirts, Graphic Designer, Design By Oie, North Devon
Brochure cover for Goats on the Coast, Design By Pie, Graphic Designer, North Devon
Double page spread for Goats on the Coast brochure, Design By Pie, Graphic Designer, North Devon
Inside pages of brrochure for Goats on the Coast, Design By Pie, Graphic Designer, North Devon
Double page spread for Goats on the Coast brochure, Design By Pie, Graphic Designer, North Devon

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